This Quick Start Guide will help you get started by showing how to collect reviews, gather insights, and enhance your online reputation.
Flexible, Easy-to-Use Request Modes to Grow Your Online Reputation
Consumer Voice provides several convenient ways to request reviews and feedback:
- Send requests via email
- Share a custom feedback URL
- Use a QR code on-site or a web-based tablet for in-person requests
- Offer inbound options so customers can respond at their convenience—online or via mobile
Each option is designed to help you build credibility, one interaction at a time.
Available Request Modes
• Location QR Code
• Email Review Requests
• Kiosk Mode
• Feedback Locator
• Feedback URL
• Review Widget
Location QR Code
QR codes are printed on point-of-sale materials, like table tents or displays, to capture customer feedback after a purchase or service is delivered. The location QR code helps increase review volume rapidly and grow your content library, through quick 2-minute interactions designed to capture feedback while the experience is still fresh.
With a quick scan of the QR code, you can collect contact information for unknown customers and request:
- Net Promoter Score®
- 5-star rating
- Survey questions
- 1st-party reviews
- 3rd-party reviews
The Consumer Voice location QR code mode gives businesses the chance to engage in direct conversations with customers and make them part of the in-store journey of sharing and learning – proactively.
Just think of your total daily customer transactions, and gaining feedback from even 15–20% of those interactions each day.
Email Review Requests
Email Requests are sent directly to a customer after each interaction, once goods are purchased or services are rendered and customer information, including an email address, has been provided.
The customer is added to your Consumer Voice dashboard by adding a single customer, importing a list, or automatically via an integration. Then, a Request can be sent manually or automatically to your customer.
The content of the Request varies based on the Request Mode selected and can be customized to capture a Net Promoter Score®, 5-star rating, survey questions, 1st-party reviews, and/or 3rd-party reviews to meet your business objectives.
Email review requests are suitable for both B2B and B2C industries, especially where relationships are built over time or where follow-up is essential.
They work particularly well for:
- Healthcare (dental, cosmetic clinics, wellness centers)
- Professional services (agencies, consultants, financial services)
- Home services (cable networks, delivery services, repairs)
- Retail and eCommerce (especially for post-purchase follow-up)
- Hospitality (hotels, salons, spas)
- Education and training providers (B2B or direct-to-consumer)
This channel is ideal for building long-term trust, managing feedback cycles, and collecting reviews from customers who may not be prompted in-person or who prefer responding on their own time.
Kiosk Mode
Kiosk Mode is an on-site tool used to request 1st-party reviews and contact information from an in-person customer, using a web-enabled device. When a customer completes the request, a follow-up email can be sent to request a 3rd-party review.
We recommend using a tablet. Just load your Kiosk URL into a browser and hand it to your customer at checkout or at the end of their visit. There’s no need for the customer to log in, which avoids privacy concerns and ensures reviews don’t get flagged for coming from the same IP address. The initial feedback is captured on-site, and your online review links can be sent via follow-up email.
Kiosk Mode requests a Net Promoter Score® or 5-star rating and contact information including First Name, Last Name, and Email Address. Customizations include additional survey questions, an option for written feedback, and a positive or negative landing page based on customer sentiment.
Feedback Locator
The Feedback Locator can be placed on a page of a business website to allow customers to select the location they want to leave feedback for. Once a location is selected, the customer completes the selected Request Mode for that location.
You can capture:
- First Name, Last Name, and Phone Number
- Net Promoter Score®
- 5-star rating
- Survey questions
- 1st-party reviews
- 3rd-party reviews
Feedback Locator is especially useful for multi-location businesses looking to organize and segment feedback effectively.
Feedback URL
The Feedback URL can be posted to social media, added to website pages, email signatures, invoices, or printed materials. With one simple click, customers enter the selected Request Mode for a location—just like scanning a QR code.
This method allows you to collect:
- Contact information for unknown customers
- Net Promoter Score®
- 5-star rating
- Survey questions
- 1st-party reviews
- 3rd-party reviews
It’s a versatile tool to ensure you can capture feedback no matter where your customer interacts with your brand – digitally or offline.
Review Widget
Use the Review Widget, displayed on a business website, to request feedback and reviews directly from visitors. The widget can display an optional feedback button to capture 1st-party reviews based on the selected Request Mode for a location.
You can also choose to display links to selected third-party review sites such as:
- TripAdvisor
- Booking.com
This allows you to encourage third-party reviews without disrupting the customer’s journey.
Final Thoughts
What happens when you ask for feedback—proactively and consistently—while your competitors don’t?
Businesses that integrate regular, intentional feedback requests into their operations are building something stronger than just review volume. They are:
- Creating trust through transparency
- Increasing visibility in search results
- Identifying operational strengths and weaknesses early
- Encouraging all your customers to share their experiences publicly
- Turning every interaction into an opportunity to listen, learn, and grow
Meanwhile, businesses that delay or avoid asking for feedback?
They stay invisible. They miss opportunities. And they leave the conversation to others—often to the loudest, not the happiest customers, voices.
With Consumer Voice, you lead the conversation – review by review.
Before You Go…
This is part of a growing series on review and reputation management.
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